Each day we see symbols for some of the most iconic brands on earth.
Little do many of us understand, those logos are sending our way to some fairly powerful subliminal messages.
Each of these subliminal messages have one distinct trait in common — they in some way point to the main mission statement or merchandise of the business they represent.
While these subliminal messages may be concealed inside a firm’s emblem, once you see them it’s easy to comprehend why they were chosen.
This company wants you to know that your packages will be delivered as quickly and reliably as possible from one location to another.
If you look carefully between the E and X (EX) you will notice that the white space left behind forms an arrow.